(Education Block 2)

Room: W209

In an era where consumer expectations and technology are reshaping industries daily, park and recreation agencies have an unprecedented opportunity to transform their community impact by drawing inspiration from world-class brands like Nike, Google and Uber. Join us as we explore how these companies’ innovative approaches to brand, user experience and technology can be applied to reimagine park and recreation services and programming. From Nike’s ability to inspire loyalty and build community through storytelling, to Google's knack for simplifying complex systems and creating user-friendly tools, to Uber’s mastery of convenience and on-demand access — these lessons are more relevant to park and recreation agencies than ever before.